Discourse Analysis Applying Stuart Hall's "Encoding/Decoding" Model
This theoretical publication constructs a new analytical tool using the "Encoding/Decoding" model created by one of the founding figures of the school of British Cultural Studies. Hall, who developed this model, did not offer an analytical tool for applying the model in empirical research, so researchers combined it with various methods. This publication offers a new critical discourse analysis approach. Based on the method of integrated literature review, the publication aims to combine Hall's "Encoding/Decoding" model with Norman Fairclough's three-dimensional critical discourse analysis model. Such a connection makes it possible to ensure methodological triangulation and combine the two models emerging from critical theory.