2003 - 2022

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LOGOS A Journal, of Religion, Philosophy, Comparative Cultural Studies and Art


Lithuanian   Back

Logos 112

:.  Kristina Stankevičiūtė
        Vilnius Gediminas Technical University, Lithuania




Ironic Fashion in Lithuania: An Investigation into Streetwear

Fashion irony is nothing new, however its definition has not been provided yet, and concepts vary. Academic research on the subject is very scarce, most investigations concern ironic fashion communication. In the attempt to fill this gap and reveal the characteristics of the ironic in fashion, Lithuanian culture and Lithuanian fashion production were selected for investigation. The article provides a typology of the ironic in Lithuanian fashion, identifying cases of local fashion irony which make the background for the structure of the Lithuanian fashion irony field. The analytical part deals with the content of ironic messages of Lithuanian streetwear brands EGYBOY and SHMUTKE.


Key Words: fashion irony, ironic clothing, ironic streetwear, visual irony, fashion research


The journal "LOGOS" is mainly devoted to scholarly studies in all areas of philosophy.
Editor-in-Chief - Dalia Marija Stančienė, Deputy Editor-in-Chief - Irena Darginavičienė, Copy Editors - Aldona Radžvilienė, John F.X. Knasas

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